How to write better copy

Jakob Nielson recommends the following guidelines for writing on the web:
  • Highlighted keywords
  • Meaningful subheadings
  • Bulleted lists
  • One idea per paragraph
  • Inverted pyramid style: start with the conclusion
  • Half the word count (or less) than conventional writing.
The eagle-eyed reader will notice this handbook follows these guidelines.
Commit them to memory and write great copy.
Tip: After writing content, wait a day and read it again. You’ll be amazed at how much more you notice.