Jakob Nielson recommends the following guidelines for writing on the web:
- Highlighted keywords
- Meaningful subheadings
- Bulleted lists
- One idea per paragraph
- Inverted pyramid style: start with the conclusion
- Half the word count (or less) than conventional writing.
The eagle-eyed reader will notice this handbook follows these guidelines.
Commit them to memory and write great copy.
Tip: After writing content, wait a day and read it again. You’ll be amazed at how much more you notice.